Empowering Brands Through Creative Excellence

Innovative communications leader and creative director experienced in developing strategies that amplify organizational objectives, drive brand growth, and enhance audience engagement. Demonstrates expertise in staying ahead of trends, utilizing current platforms, and customizing messaging to resonate with target demographics. Skilled in developing comprehensive marketing campaigns that leverage data-driven insights to optimize performance and maximize impact. Strong communicator with a talent for telling stories that capture attention while maintaining the highest standards of professionalism in fast-paced settings.

PROFESSIONAL EXPERIENCE

May 2022 – Present

Empowering Brands Through Creative Excellence

Zimprovements, Inc.

  • Received a lateral transfer based on a track record of reliability, cultural fit, and media expertise, leading the company’s first in-house media department to drive cost-effective, high-quality creative solutions that previously had been outsourced
  • Independently manage all creative responsibilities as the sole member of the media department, driving campaign success  by aligning content delivery with target audience needs to maximize engagement and conversions
  • Develop high-impact media content for multiple sub-businesses, including Polytek of Rochester, SealMaxx of Rochester, Red Nose Lighting, and Rochester Outdoor Living, to ensure audience relevance and brand alignment
  • Successfully penetrate the automotive space, securing sponsorship and booth spots at industry shows and managing comprehensive marketing funnels that drive engagement
  • Develop a comprehensive sales presentation tool that is utilized in every client consultation, contributing to the sale of 987 projects in one year and generating $5.95M in revenue
  • Direct lead generation efforts and creative production through digital content creation, achieving 4.1k sales opportunities in 2023 by managing teams of graphic designers and on-screen talent to ensure high-quality content delivery
  • Play a key role in driving project sales and enhancing client engagement by creating sales presentations for potential clients that effectively communicate the company’s messaging and resonate with B2C audiences
  • Anticipate target audiences for client campaigns and communications, utilizing data and strategic plans to develop content and other creative assets for digital marketing efforts
  • Produce and manage media content for digital and traditional marketing initiatives, including video production, graphic design, and copywriting, to support various marketing needs
  • Integrate customer feedback into campaign strategies, continuously optimizing media and marketing efforts to ensure high satisfaction and campaign performance
Mar 2020 – May 2022

Marketing & Media Producer

Powrful Media

  • Contributed to Powrful Media’s growth from a startup to a thriving agency, expanding the client base from 4 to 25+ within two years by leveraging strategic marketing initiatives, client acquisition strategies, and tailored content production
  • Generated a total watch time of 25+ days with 500k+ views by creating and producing high-quality, engaging video content across multiple platforms, achieving a 2.4M Facebook reach that increased brand awareness and audience engagement
  • Significantly expanded brand awareness and audience interaction while helping client pages reach 100k+ likes through strategic content development and social media management
  • Lead B2B partnership efforts by building relationships with prospects and other businesses to expand client portfolios and enhance collaboration opportunities

ADDITIONAL EXPERIENCE

Jul 2018 – Mar 2020

General Service - Transporter

Mayo Clinic

  • Built and maintained strong relationships with patients and healthcare staff, ensuring a positive experience during patient transport across departments
  • Developed trust with patients by providing compassionate, personalized service and addressing their needs throughout the transport process
  • Collaborated with medical teams to ensure seamless communication during patient handoffs that enhanced overall patient care delivery
May 2016 – Jul 2018

Member Service Representative

Planet Fitness

  • Built lasting relationships with gym members by providing high levels of customer service, ensuring each member felt welcome and supported in their fitness journey
  • Worked closely with new members to build rapport during onboarding sessions by answering questions and offering ongoing guidance to create a sense of community
  • Engaged with members to gather feedback, address concerns, and recommend solutions that enhanced member satisfaction and retention
Jan 2014 – May 2016

Repair Technician Specialist

Safelite Auto Glass

  • Established strong relationships with clients by delivering high-quality repair services and maintaining clear communication, earning consistently positive customer experience reviews
  • Earned customer loyalty by educating clients on repair processes and preventive measures that built trust and satisfaction in the company’s services
  • Collaborated with service teams to ensure smooth workflow and timely completion of repairs, strengthening relationships with company leaders, technicians, and external partners

EDUCATION & CERTIFICATIONS

Anticipated Fall 2025

Master of Science in Strategic Media Communication

Saint Cloud State University

  • Relevant coursework in Social Media Metrics & Data Analytics; Leadership in Strategic Media Communication

Bachelor of Science in Mass Communication

Bemidji State University

Associate of Applied Science in Video Production & Filmmaking

Century College

Associate of Arts in Liberal Arts & Science

Century College

FAA Part 107 Certificate

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