communicating on a different level

Strategic and results-driven communications professional with over five years of experience in digital communication activities, enhancing brand awareness and engagement. Proven ability to manage cross-functional initiatives, deliver compelling content, and execute data-driven campaigns. Fluent in English and Hmong, with a strong commitment to diversity, equity, and inclusion.

PROFESSIONAL EXPERIENCE

multimedia communications specialist

Zimprovements family of businesses & powrful media

  • Provide strategic communications consultation, developing and executing comprehensive campaigns that align with business objectives.
  • Lead media relations efforts, enhancing brand visibility and engagement across digital and traditional channels.
  • Successfully launched an in-house media department, delivering cost-effective creative solutions and consistent brand messaging.
  • Created content that is distributed nationwide achieving millions of minutes watched and a 10M+ Facebook reach.
  • Developed communication materials that contributed to 4,000+ sales opportunities in 2023, resulting in over $11M in revenue.
  • Collaborate with leadership and cross-functional teams to support strategic goals and improve internal and external communication efforts.
  • Manage and delivered hundreds of digital communication projects across 4 brands within Zimprovements.

ADDITIONAL EXPERIENCE

General Service - Transporter

Mayo Clinic

  • Provided compassionate and effective communication, ensuring seamless coordination with medical teams to enhance patient care.
  • Developed an understanding of Mayo Clinic’s mission and operational environment, fostering a strong foundation in healthcare communication.
  • Adapted to a fast-paced setting, demonstrating problem-solving and interpersonal skills aligned with Mayo Clinic’s values.
  • Always adhered to clinic policies and procedures.

Member Service Representative

Planet Fitness

  • Managed member communications, fostering a supportive and inclusive environment.
  • Collected and implemented feedback to enhance engagement and retention.
  • Enrolled new members.

Repair Technician Specialist

Safelite Auto Glass

  • Provided customer-centric communication, ensuring trust and satisfaction with services.
  • Mechanical flexibility

EDUCATION & CERTIFICATIONS

Master of Science in Strategic Media Communication

Saint Cloud State University

  • Relevant coursework in Social Media Metrics & Data Analytics; Leadership in Strategic Media Communication, Foundations in Strategic Media Communications, Principles of Design

Bachelor of Science in Mass Communication

Bemidji State University

Associate of Applied Science in Video Production & Filmmaking

Century College

Associate of Arts in Liberal Arts & Science

Century College

FAA Part 107 Certificate

TECHNICAL SKILLS

• Adobe Creative Suite (Photoshop, InDesign, Premiere Pro)

• Canva, Microsoft Office Suite

• Google Ads, CRM, Data Analysis Tools

• Social Media Platforms: Facebook, Instagram, TikTok, YouTube, LinkedIn, Twitter

• Languages: English, Hmong